Haunted Houses Make Change from Animations to Actors
Mon, March 11, 2013
Haunted Houses across America are now set to begin the construction of their attractions now that the haunted house tradeshow has come and gone. After attending the show and seeing everything we have some observations about where the haunted house industry might be heading.
I have a few interesting observations and notices to vendors specifically... I've made here and there my opinions throughout these posts and thread. So here is another one...
The silicone mask is NOW officially a WAR and its on! Masks in general it's ON like Donkey Kong. And this is a WORLD WAR... the envelope is getting pushed to the edge and its taking the creative with it. Now we can talk all day long about how maybe price will be king in this category, rather than the overall quality, or we can argue that quality will stump price. My personal feelings is this war will be won with both... meaning whomever has a great product that goes along with the cheapest price will totally WIN or impact the industry by making prices drop. I think prices do need to drop honestly and now that we have 10 million of these guys prices should and probably will drop.
Now with all that said let me just say this... the animation end of the industry you are going to be slaughtered! Why?
Because these mask guys are setting the sculpting and creative mark SO HIGH that you'll need to keep up because the level of realistic look is now gone sky high. Back 10 years ago the sculpting on animations was acceptable and now its NOT! Most if not almost all the animations I saw looked like they always looked, or simply wasn't near not even close to the level of quality put into these masks.
Now you might be asking how does that change the game... well a few years ago everyone was thinking animations look cooler than actors, they do things actors can't do, blah, blah. Then we started getting sick of fixing animations, but our actors still didn't look at cool... but now EVERYTHING is shifting back to actors and making them look cool.
Even companies who didn't sell masks sold something an actor could use to scare someone from weapons, to drills that made sound, to fake shoes you could put on your knees, to costumes and more costumes and more costumes, to masks and more masks, to things actors could push around and activate to hold cow it was basically endless.
Seems now the movement is ON to actors and making them LOOK REAL like a real monster OUT of a movie!
Animation makers need to be prepared to step up the creative or shift their business to other elements of the industry such as Scarefactory making an inflatable facade, or something to mix it up. I'm thinking animations might be on the decline over the next couple years, while making things actors can use to scare, wear to scare, or just overall makes them scarier is on like Donkey Kong?
Can this many mask / costume companies survive?? YES AND NO... Yes if haunts don't buy big ticket items like animations and NO if they do keep buying big ticket items. Lets see if they all survive and thrive because if they do you'll start to see animation companies go out of business...
So my advice to the mask companies would be what??? FIND WAYS TO MAKE YOUR MASKS CHEAPER while keeping up the quality its the haunt industry way and it always prove that way in the end. Trust me! You will go out of business if your prices aren't affordable no matter the quality.
What would my advice be to the animation companies??? START TO SEE THE FUTURE ... these mask costume companies which I've been crying for all these years are here to stay. Haunts like Netherworld made actors popular again and haunts crave to have actors in the same quality masks and costumes as say Netherworld. So overall I think animations will be on the serious decline in the future. So what should you do? You should start to make a handful of animations you think are REALLY COOL while at the same time making them look more realistic. Additionally you should start to consider making more static props, smaller items like gory pots, arms, legs bodies or whatever or simply just props of dogs to monsters.
Actors are the new future as they where originally the only future when this industry started we've basically come full circle. When it comes to marketing gorilla marketing is also back and more important than ever when we just never know how to reach our customers anymore in the digital age.
Let this service as a wake up call to all vendors... big ticket items will be fewer and fewer and small items or just cool props just might save your company. Haunted Houses love cool stuff cheap! It's just the way haunters operate!
Just one more point to hammer home... when I was ordering tons of equipment from vendors for the Darkness haunt tour I never even KNEW all these new small companies would show up! Never knew! I never in a million years thought hey there will be ten zillion mask companies, I simply placed an order and never thought about how many props I ordered to animation. But now that I wrote this basically an article... I now realize I didn't hardly order any animations. In fact of the very few I ordered the two main ones I didn't even use they are still in my shop just sitting there... I bought mostly PROPS that helped enhance actor scares. I didn't know I was doing that until NOW but I did... I think we'll be seeing a change of direction and everyone should be prepared for the change from regular radio to digital radio and from animations to actor driven companies.
Haunted Houses across America are ready to buy the best haunted house props, animations, special FX, haunted house masks, costumes and much more this coming weekend during the Transworld Halloween and Haunted House Convention. Over 6000 haunted house owner, operators, and staff from around the World including major amusement parks like Universal Studios, Six Flags to some biggest haunted houses from 13th Gate, Netherworld to Cutting Edge will all be in St Louis for the 2013 Haunted House convention. There will be several major events, including haunted house seminars, educational events, haunted house tours, and the biggest most massive tradeshow floor in the Haunted House industry.
There are several haunted house events throughout the year but none compare to what you will see this weekend as haunted house suppliers fill up over 100,000 square feet of screaming monsters, zombies and much more. Haunted Houses will be loading up on new equipment to re-build their haunted houses for the 2013 Halloween season which typically starts for most haunted houses in September. 2012 was a down year for most haunted houses with the election, and bad ecomony but 2013 should be one of the best Halloween seasons because of the season for most haunted houses will start on Friday the 13th, 2013!
Hauntworld will be at the show with our new Issue 33 HauntWorld Magazine, new how to build your own haunted house DVD's and much more. If you are in town this week expect to see every type of haunted house prop, animation and more than you've ever seen in your life! Also expect to see and meet many TV and movie celebrities who've had some kind of connection with the horror movie industry.
Check out the video about Transworld Below and be sure to use Hauntworld.com to find haunted houses, and everything Halloween in 2013! Stay tuned here for more updates throughout the event!
Haunted Houses from around the country are about to head to St. Louis Missouri for the 5th annual Transworld Halloween and Haunted Attraction tradeshow. The show runs from Thursday March 7th through Sunday March 10th, 2013 in St. Louis Missouri inside the America's Center. There will be tons and tons of seminars, events, new products including haunted house animations, zombie costumes, special fx, haunted house masks and so much more.
Haunted houses from not only America but from around the WORLD will be at the show. Haunted Houses are now a WORLD WIDE attraction and during the show you could meet haunted house owners from nearly every nation in America, amusement parks such as Six Flags, to Universal Studios will be at the tradeshow. This is a must see event if you are in or considering entering the haunted house industry. Learn more about the show at www.HauntShow.com
Additionally one of the biggest and best haunted house in America will be open during the event The Darkness Haunted House. The Darkness also includes Terror Visions in 3D plus a monster museum. The Darkness has all sorts of incredible events planned including a Parades of the Dead by Gore Galore, Making Monsters TV Show will be filming their reality show at The Darkness tour, and a totally renovated haunted house. This haunted house tour will be the biggest haunted house tour for haunt owners in 2013!
TIckets to this event are limited and this is your last chance to grab them... get your tickets today at www.theDarkness.com
We also wanted to announce that our three new Haunted House How to DVDS are now available including 'How to Detail Your Haunted House 4', 'How to Gore Your Haunted House' and 'How to Ultimate Success Your Haunted House' all of these videos are available at www.HauntedHouseSupplies.com
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